Using Reg A+ for Marketing

How much does it cost to acquire customers?  What if it didn’t cost a dime? What if the customer actually paid you to acquire them?  That would be too good to be true right?Well, what most people don’t realize about Reg A+ is that it should be used as both a method for funding and a marketing tool and here is why.Let’s say your company raises a few million dollars through Reg A+. 

As part of the raise, you solicit unaccredited investors, maybe 1,000 of them. Those 1,000 people are now owners of your company.  What do those 1,000 people all have in common; they want your business to succeed so they can make money off their investment.  These 1,000 are your brand ambassadors, your social media followers, your customers.If these 1,000 investors invested in Ford, do you think they would buy a Ford over a Chevy?  Absolutely!  If the 1,000 investors invested in Apple, do you think they would buy an iPad or a Surface tablet?  Absolutely!  These 1,000 people will support the company they own, and they will convince others to do the same.So when you go through your Reg A+ raise, think about how to use your customers to build a customer base.

BizCFO is an accounting and finance consulting firm with offices in Santa Monica, Orange County, and San Diego, providing quality professional services. For additional complimentary information regarding this topic or other questions you may have please call one of BizCFO’s offices located in Southern California or contact us here.